Would you be more likely to do something philanthropic if you could sleep through it? For some Samsung consumers, that's a big yes. The brand tapped Cheil Austria to create Power Sleep, an app that donates smartphones' CPUs and processing power to people who really need it—like scientists calculating data for cancer or Alzheimer's research.
The app works like an alarm clock. By setting an alarm when they go to sleep, consumers agree to donate their phones' power while they're idle. The effort garnered 250,000 downloads and donated over 1 terabyte of data, which totals 20,800 nights of sleep donated. Plus, more than 60 percent of the users who downloaded the app are still donating their CPUs each night.
Two weeks after launching, the app scored the top trending spot on the Google Play Store in Austria, under free apps, and scored a 69 percent five-star user rating. —Kristina Monllos