In an effort to be more competitive in the streaming TV market, the ad-supported streaming service Pluto TV announced this morning it will expand its offering of live streaming channels to include a large library of on-demand movies and television shows. The launch of on-demand content comes shortly after the company announced licensing deals with Lionsgate, MGM and Warner Bros.
The news was first reported by Variety, which also noted that Pluto TV has more than 6 million monthly viewers and may consider a subscription service tier in the future.
The market for live streaming television over the internet has heated up in recent months with new competition from Hulu Live TV, DirecTV Now and YouTube TV, which have joined established players like PlayStation Vue and Sling TV. Pluto TV’s service, however, has always been a little different. Instead of trying to port traditional broadcast and cable television to the internet, it has largely capitalized on web video to offer a variety of live “channels” that you could watch at any time.
Today, Pluto TV streams more than 100 live channels, including news, cartoons, CNET, The Surf Network, classic movies, IGN, World Poker Tour, MST3K, The Onion, music and more, for free. Instead of being a place where you go to watch favorite television shows, the idea is to offer a TV-like experience that’s filled with a lot of internet content, including viral videos, as well as the sort of programming users often miss out on when they rely only on Netflix, like the news.
However, Pluto TV has catered to users’ desires for more traditional television in the past, such as with its old deal to stream Hulu’s free content.
With the addition of the licensed movies and TV from Lionsgate, MGM and Warner Bros., Pluto TV will be able to offer users thousands of free titles they can watch at any time, the company says.
The content will also be used to expand Pluto TV’s programmed channels, like “The Crime Network,” “Horror 24/7,” “The Feed” (technology focused), “Funny AF” and “Action Movies.”
Pluto TV is available across devices, including desktop, mobile, smart TVs and streaming players.
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