Campbell's Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side Brand heads into Honey Maid territory By Roo Ciambriello.
Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. The 30-second ad features a father feeding his son, and quoting Darth Vader's "I am your father." But then there's a clever twist that makes the spot unique.
The spot, by BBDO New York, is part of a new campaign themed "Made for Real, Real Life." And it aims to celebrate the changing face of the American family in much the same way Droga5's Honey Maid work has done.
"We wanted to show actual families, which means families of different configurations, cultures, races and life choices," said Yin Woon Rani, vice president of marketing activation, says in a statement. "The American family is changing faster than at any time in recent history and it is now a true mosai…