Did you know that almost 68% of all online shopping carts are abandoned, meaning the customer begins to make the purchase but doesn't complete it?
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If your an e-commerce store owner you'd probably be surprised to learn that almost 68% of people who start the process of making a purchase on your site fail to complete it.
If your paying for traffic or for visitors via Facebook Ads or Google Adwords, your paying maybe $1 for every visitor and over 68% of these people are not completing a purchase from your store.
What if you could recover a huge percentage of these lost sales? That would mean big numbers to your bottom line. My personal experience with my store in the last 30 days is this. In the last 30 days we have had 50 abandoned checkouts. The prices of these checkouts ranges from $7 on the low end, to as much as $2739 on the high end.
By using the Shopify Abandoned cart feature which is a FREE and built in feature I was able to recapture 8 of these sales out of 50. That's a 16% uptick in business I would have otherwise lost.
This feature allows you to manually or automatically e-mail customers who abandon their checkout. It gives them a link where they can automatically resume right where they left off, the items they had in the cart will still be there and the info they entered ie name, address, phone number, etc will also still be there.