Today we're covering a topic I don't talk about much which is e-mail marketing. For my ecommerce businesses I do a little bit of e-mail marketing, however in general it's not something I use with affiliate marketing at all.
I know most affiliate marketers say e-mail marketing is the key to their sucess, it's just not for me and I manage to do okay without it.
Anyhow, I do use it in my ecommerce business and yesterday I sent out an email using Constant Contact. The e-mail list I was contacting was all customers who had opted in and who had previously made multiple purchases with me. That said the list was from 2012, 2013, 2014 time period, a while ago basically.
I had 16 spam reports out of 4,660 e-mail sent. While that to me seemed low, I guess industry standard is 1spam report per 1,000 emails. I was quite a bit over that.
Now I am kind of surprised that affiliate marketers who often e-mail me 4-6 times in a single day are not getting their accounts shutdown left and right due to spam complaints, but anyhow, I was surprised mine was so high since these were not purchased lists.
Anyhow, we discussed some email marketing best practices and things to avoid unsubscribes and spam reports. In today's video were going to touch on some of those things.
Do you have any tips for e-mail marketing? Drop a comment below...