NDTV is a pioneer in television news in India, operating a bouquet of leading news and lifestyle channels. NDTV 24x7 is the only English News Channel from India which is beamed in the UK, USA, Canada, South Africa, Middle East, Australia, New Zealand, Mauritius and most of the SAARC Countries to reach out to the Indian Diaspora.
NDTV saw a window of opportunity to monetize the Middle East market by serving local and targeted advertisements. The usual route would be to set up a separate and expensive satellite feed. This was a tricky proposition, as the ROI isn't commensurate with capital intensive traditional satellite broadcast models. Essentially, they needed a regional feed without incurring huge costs.
Amagi inserted invisible and inaudible watermarks in advertisements to be replaced, and NDTV transmitted the watermarked content
to their middle eastern affiliate headends via the common satellite feed. Additionally, local ad-content and signatures were transported, utilizing …