Next up is the song that everybody knows, ‘I’m Not In Love’. Eric Stewart’s perennial about self-denial would have been a classic in songwriting form anyway. It’s what 10cc did with it that makes it special though – Godley, Crème and Gouldman all sang ‘aaaah’ to every individual note of the scale, so that Stewart could fade them up at any time he wanted in the final mix and swap around different notes to make up different chords. This is such a clever, unique selling point that it’s almost got in the way of the song, but listen again to how cleverly the narrator’s self-denial about falling in love becomes obvious to everyone but himself. There have been so many love songs in the last 50 years I think I’ll scream if I hear another one, but this song’s clever twist makes it one of the cleverest 45s ever produced.
#neglect, #heartbreaking, #popmusic, #10cc, #documentary