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Now for those of you who are unaware, Pepsi recently released a new advertisement in which there was a protest for peace and love, how heart-warming, I know. I say that because the protest doesn’t look particularly guided with a cause, but who cares, it’s diverse and it’s Pepsi.
Well apparently a lot of people, because in this message, despite the odiously obvious message of diversity being absolutely plagued by the Pepsi plugins, it was the fact that at the end, the subject of the advertisement: Kendall Jenner, who is so down with the kids, yes, she handed Pepsi to a stony faced Police Officer, he took a sip, and everything was fantastic and everyone was joyful.
On the surface, it could just be seen as a hapless error by the marketing team, but on closer inspection you realise how big a fuck up this is. This is a masterclass on Pepsi’s behalf on how to become unpopular with those who support these sorts of justice movements and those who don’t, for those who do, you’re appropriating and commercialising a sensitive issue with vacuous self-promotion, and for those who don’t you’re pandering to demographics that don’t require pandering to.