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  • vanners Steve Jobs was Apple. When he left in the late 80s the company did alright for a while, then tanked. Steve was more than a salesman, he had an uncanny ability to see a need that didn't currently exist. His timing was pretty good too: a couple of times he was too early, but even still, following Jobs vision of the future was, on balance, a winning strategy. With him gone I think we will see history repeat itself, but this time without a chance for a comeback. Cook is no Jobs.