How To Learn Google AdWords; And How It Will Boost Your Business
How to Learn Google AdWords; and How it Will Boost Your Business
Potential customers are looking for you; you must leave clues or footprints online so that they can find you! Google AdWords helps by establishing that footprint, and it works together with online marketing and organic SEO. For a small business owner, it is critical to learn Google AdWords, or delegate this marketing task to an experienced AdWords marketing pro.
WHAT CAN ADWORDS DO FOR A SMALL BUSINESS?
The most significant thing that AdWords can do is level the playing field for your business online.
When a prospect, or even a current customer, is searching for a specific service, product or promotion, they typically use Google. If you are using AdWords, no matter how much competition there is, AdWords will get you found if you use the proper keywords.
AdWords Drives Traffic
For small businesses, Google AdWords is typically quite successful at driving traffic to your site, marketing your products and services and increasing sales. In fact, Google AdWords allows you to compete with bigger companies that have been around for a long time. Done properly, AdWords will get your message out to your target market, at exactly the right time.
AdWords Boosts Organic SEO
However, as a small business attempting to get to page one of Google organically, (by optimizing your site and offering up great content), you need to understand that you are competing with big companies and very experienced SEO experts.
One of AdWords best features, you can target very specific keywords. For instance, not just “laptops”, but “factory refurbished Dell laptops”. Can you see how much more interest the second type of keyword phrase would bring as opposed to the first?
AdWords Reaches Your Local Market
Geo-targeting ensures that messages you send to your local market are consistently seen by those people in your local area. It also allows y…