On September 12, 2015, two “real” people stood in the midst of buzzing #NYFW crowds with boards asking people to interact with the topic of real beauty and to place #BeReal stickers on them if they felt accepted.
With one plus-size female model and one cross dresser boldly presenting themselves before the world, the outpour of support and encouragement continued to flow in throughout the day – leaving the two covered in #BeReal stickers.
The idea was for Fashom’s #BeReal video campaign was inspired by the body issues which have plagued the fashion industry (and the media at large) for many years. Through their #BeReal video campaign, Fashom aims to showcase that all bodies are beautiful, and promote acceptance for all people, body types and forms of beauty.
JOIN #BeReal Movement on Fashom, the only fashion app which openly promotes body confidence, real beauty and self love.