Chobani Extends Its 'Flip' Campaign After Sales Increase by 300% Opperman Weiss creates new spot By Kristina Monllos
Earlier this summer, Opperman Weiss created a campaign to boost awareness of the Chobani Flip, which the brand has positioned as its afternoon snack yogurt with flavors like peanut butter and coffee. The campaign has been so successful—sales are up 300 percent over last year—that Chobani is extending it and has tapped the agency to create another spot.
"We've had so much momentum that we just want to continue to fuel the fire this fall, so we're extending the campaign another eight weeks," Chobani CMO Peter McGuinness told Adweek. "We went and invested more media and did another spot."
Within two weeks of launching "The Break You Make" campaign, which had four national television spots as well as digital and social pushes, the major retailers stocking Chobani Flip doubled their sales volume, according to the company.
"We always had very high repeat [purchases],